So you’re a successful business owner, you’ve grown your business entirely on word of mouth referrals.
Congratulations, that’s a great way to grow a business!
But what happens when you get to that point where you’re ready for more than just referrals?
Hi, I’m Kim Fredrich. I’m the Founder and CEO of The Ventus. Group. And, if you’re a business owner, who’s looking for continued persistent and successful growth, there does come a point where word of mouth referrals are just not going to be enough. That usually happens. Two to three years after you’ve started your business. You’ve kind of exhausted, your network had great success, and you thought, wow, look at how tremendously successful I’ve been. And, then, it just starts to become not quite enough, slows down a little bit, and then you start to worry. That’s the time when you need to start thinking, hmm, what else do I need to be doing now that I’m ready for more than referrals.
So there are a whole lot of things that could happen. And in fact, not all of them need to be like, from here to here, it can be tiny little things that can make a difference that will get you started on the road to more consistent business growth.
So, the first thing that needs to happen is you need to evaluate what you’re doing now, what are you doing now, that’s working? Great, keep doing that. But, I have found in worked with many, many small businesses over many, many years, there usually comes a point where they say, okay, this is what I’m doing. But it doesn’t seem to be enough. And often, the tweaks that need to be made are very, very small, a small adjustment to your sales process, sometimes just a small adjustment to where you’re networking, or who you’re networking with.
Asking for referrals. A lot of people don’t do that. They just rely on them to come in without overtly asking for them. Those are tiny little steps that will help you get a little bit more consistent business coming in. Of course, marketing. Hopefully, you’re already doing some of that.
So the key is, is to evaluate what’s going on? Where are the opportunities? And, do you even need to be looking at something more like outbound sales activities? Not always, because like I said, word of mouth referrals are always the best that just don’t always take you as far as you need to go.
So the key here, when you’re ready for more than referrals, is to stop, take a look at what you’re doing, get some help to evaluate what’s working and what’s not. And, suggest a few little ways that you can make changes and maybe outline a program for you that will help you to continue to see your business grow successfully.
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